Since its foundation over 20 years ago, DUO has set out on a path to represent the very best in the lure fishing industry.
The commitment to the highest level of quality and confidence in the Japanese artisanship has been a core concept, and continues to create a distinct character for the company.

Each DUO lure is based on a hand-carved original by CEO and Chief Designer, Masahiro Adachi, one of Japan's foremost lure designers.
The original is then duplicated with utmost precision through 3D laser scanning and 3D CAD/CAM, and each stage of production involves numerous quality checks to ensure that at the end of the process the finished lures still retain the integrity of the crafted original.

Not only in the early stages, but also throughout the whole manufacturing process, every lure combines the preciseness of the machine with custom craftsmanship.

To offer globally what we have crafted with our hands has been our pride and joy.
Our lures have resonated with professional anglers and weekend warriors alike, and shared in many memorable experiences.

Based in Yaizu, Japan, under the concept of ‘Total Package’ of keeping production under one roof with minimum outsourcing, the commitment to Nippon Quality while pursuing innovation, technical versatility, and “functional beauty” will continue to be a trademark for DUO.